Key Takeaways LLM-driven referral traffic operates with higher intent and shorter buyer journeys than traditional organic search visitors. Generic, top-of-funnel content fails to capture AI-referred users who are already deep in the evaluation stage. Marketers must restructure site architecture and conversion paths specifically for AI agents and conversational searchers. The Shift from Clicks to Direct … Continue reading LLM traffic converts differently — here’s what to do about it