Before funding a loyalty program, test whether it can change buying behavior 
Sprout Social Adds Context-Based Sentiment Analysis to NewsWhip 
Meta adds speed curves and audio balancing to Edits 
Guinness is taking a measured approach to creator marketing 
Pinterest expands holiday shopping tools with comparisons and wishlists 
Visits to the Top Million Websites Were 12.2% Below Their 2022 Peak
Worldwide visits to the top one million websites reached 1.970 trillion in the third quarter of 2026, 12.2% below their...
CTV Sellers Face a Trust Gap Despite Growing Measurement Options
Connected TV sellers are pitching measurable business outcomes, but advertisers remain wary of whether the results can be trusted. That...
IAB introduces framework to classify AI’s role in conversions
The Interactive Advertising Bureau (IAB) has introduced the AI-Era Attribution Blueprint, a framework intended to help advertisers, agencies, publishers and...
Points4Purpose Expands U.S. Payments and Loyalty Capabilities
Points4Purpose is expanding its U.S. presence with payment integrations, a point-of-sale marketing product and a larger local team. The customer...
Alchemer launches AI tool to analyze customer conversations
Alchemer has introduced Alchemer Voice, an AI-powered conversational insights solution that analyzes customer conversations to help organizations identify themes, issues...
How Double Coverage turned short-form clips into a core podcast strategy
Sports betting creator Zach “Mystic Zach” Hirsch has built short-form video into more than a promotional tool for his podcast....
Netflix uses 35mm film to promote discovery in international campaign
Netflix has launched “Find the Thing You Never Knew You Needed,” a campaign positioning its streaming service as a place...
Schibsted Adds AI Optimization to Direct-Sold Ads to Compete With Meta
Schibsted Media Group is adding publisher-specific ad optimization to its direct sales pitch, seeking to win or defend advertiser budgets...
Brands are commissioning creator-led series, not just sponsored posts
Brands are increasingly paying creators to develop short-form shows, using recurring characters and storylines to give campaigns a life beyond...
How SEO Teams Can Report Performance When Analytics Data Is Incomplete
A sharp decline in reported organic sessions does not necessarily mean search performance has fallen. Consent restrictions can reduce what...