How MMM and post-purchase surveys can reveal less-trackable channels 
SiriusXM Names Tubi CEO Anjali Sud as Its Next Chief Executive 
Performance data is reshaping creator pricing and deal negotiations 
Salesforce AI Research introduces GIFT-Eval-CTX forecasting benchmark 
Ogilvy launches Echo to scale AI-generated talent advertising with consent controls 
Graphite Drops AI-to-Search Comparison as Google App Data Complicates Counts
Graphite’s latest report estimates that six AI assistants generated 76 billion monthly sessions worldwide in September 2026, a 37% increase...
Agentic buying could screen publisher inventory before auctions
For publishers preparing for agentic media buying, the most immediate concern may be whether their inventory is considered for a...
Marketing measurement needs different standards for stable and uncertain work
Marketing teams often apply precise, repeatable metrics to activities whose outcomes are neither stable nor easy to predict. That mismatch...
Shoppers Still Buy Online, but Promotions Face Greater Scrutiny
Economic pressure has not stopped U.S. consumers from shopping online, but it is changing how they decide what to buy....
Study finds paid ChatGPT visits trail Google Search in ecommerce returns
Paid visits from ChatGPT generated less revenue and converted at lower rates than paid Google Search visits in a working...
AI referrals remain small, while visibility metrics face a validation test
Four datasets published between 2025 and 2026 point to a measurement gap in AI visibility: referrals from AI assistants remain...
AI, transparency and talent reshape media agency priorities
Artificial intelligence is moving into media agencies’ planning, buying, measurement and creative work, but its adoption is raising questions about...
Creator programs need to connect campaign tracking to net revenue
Creator campaign reports often lead with views, reach and engagement. For brands seeking sales, however, those measures do not answer...
Lickly links audience research with creator campaign operations
Lickly is positioning audience research as the starting point for influencer campaigns, connecting audience segmentation to creator recommendations and campaign...
Instagram’s 90-minute video push leaves creators weighing reach against revenue
Instagram’s move to allow videos as long as 90 minutes is drawing interest from creators and talent representatives, but the...