Urban Decay tests entertainment-led microdrama with ReelShort series 
Google Search Queries Accelerate as AI Mode Monetization Trails 
DoorDash’s Instacart Deal Puts Commerce Media at the Center 
Wendy’s launches role-playing game with rewards redeemable in its app 
Turning AI Drafting Speed Into Marketing ROI Requires Workflow Changes 
Instagram pairs long-form video exposure with one-off creator payments
Instagram is combining prominent placement for long-form videos with reported one-off payments to encourage creators to publish on Features, its...
Facebook brings Creator Fast Track to Brazil with lower payments
Meta is extending Facebook’s Creator Fast Track program to Brazil, offering guaranteed payments to established creators who begin publishing original...
Liquid Death seeks an identity-graph alternative over competitive data concerns
Liquid Death has stopped using LiveRamp’s identity graph and is looking for another provider, with Chief Media Officer Benoit Vatere...
Creator campaigns combine platform fit, brand activity and paid support
Creator marketing performance varies by platform, post format and the level of investment behind a campaign, according to a 2026...
Salesforce to Buy Cresta, Adding AI Voice Agents to Its Customer Support Push
Salesforce is buying Cresta, an AI customer support company, in a move intended to bring AI voice agents into customer...
Insights Curry Launches Connected AI Tools for Research and Consumer Feedback
Insights Curry has launched an AI product ecosystem designed to help organizations use existing consumer research, collect new feedback and...
LinkedIn adds post-level metrics to creator analytics
LinkedIn is expanding the performance information available to creators, adding a consolidated view of post metrics and new details about...
OpenAI Says ChatGPT Search Volume Is Roughly One-Fifth of Google’s
ChatGPT consumer product lead Adam Fry says ChatGPT handles roughly one-fifth as many search-like queries as Google. The comparison offers...
Creator-Led Long-Form Series Can Cost Brands Up to $5 Million
Funding a creator-led long-form video series can cost a brand from $150,000 to $5 million, according to Cyndi Steele, a...
Publicis Completes $2.2 Billion LiveRamp Acquisition as Some Clients Plan Exit
Publicis Groupe has completed its $2.2 billion acquisition of data-collaboration platform LiveRamp, but the deal is already prompting concern among...