Points4Purpose Expands U.S. Payments and Loyalty Capabilities 
Alchemer launches AI tool to analyze customer conversations 
AI shopping agents shift ecommerce marketing toward post-purchase relationships 
How Double Coverage turned short-form clips into a core podcast strategy 
Netflix uses 35mm film to promote discovery in international campaign 
Brands are commissioning creator-led series, not just sponsored posts
Brands are increasingly paying creators to develop short-form shows, using recurring characters and storylines to give campaigns a life beyond...
How SEO Teams Can Report Performance When Analytics Data Is Incomplete
A sharp decline in reported organic sessions does not necessarily mean search performance has fallen. Consent restrictions can reduce what...
Fairchild argues for performance-based measurement as CTV expands
Connected TV is becoming a larger consideration for advertisers seeking growth beyond search and social, but measuring its contribution requires...
Instagram adds prompt-based Effect Builder to Edits
Instagram has introduced Effect Builder, a web-based tool within its Edits platform that lets people create visual effects for Instagram...
TikTok expands Symphony video generation with Dreamina Seedance updates
TikTok has expanded the video-generation capabilities available through Symphony, its suite of AI-powered ad creation tools. The updates include access...
Reddit’s Q4 ad credits test whether trial campaigns can become lasting spend
Reddit is offering new advertisers promotional ad credits for campaigns launched before Nov. 20, adding a seasonal incentive as the...
How Takomo Used Golf Creators to Build Confidence in Online Club Sales
Takomo Golf’s early growth turned on a familiar challenge for direct-to-consumer brands: persuading customers to buy an unfamiliar product without...
Forrester Sees Human Expertise as a 2027 Customer Service Differentiator
As artificial intelligence becomes more common in customer success and service, automation alone may no longer distinguish one brand’s customer...
Salesforce Catalog points to a central challenge for AI agents: reliable context
A decline in a customer satisfaction score can prompt an immediate question: what exactly does the number measure, and where...
Google Begins November 2026 Core Update, With Rollout Expected to Take Two Weeks
Google began rolling out its November 2026 core update at 10:06 a.m. PT on Nov. 10, according to the company’s...