Key Takeaways
- Google Ads support requires special authorization for account changes.
- Marketers are held responsible for any changes and results.
- This new step adds a layer between advertisers and troubleshooting.
Google Ads’ New Policy on Account Changes
Google Ads advertisers now need to explicitly authorize support-led modifications to their accounts. In a bid to streamline assistance while preserving responsibility for outcomes, advertisers will have to check an ‘Authorization’ box when requesting help. This consent allows a Google specialist to navigate and tweak their account settings directly.
Why This Matters for Advertisers
This update marks a shift in how advertisers engage with support. It’s a double-edged sword: while access allows for efficient troubleshooting, it transfers the risk of performance dips to the advertiser, without guaranteed improvement. As AI and automation already minimize manual control, adding this consent step effectively puts more onus on the advertiser.
The Hidden Trade-off
The real balancing act here is between speed and control. Granting access might expedite issue resolution, yet it also opens the door for account-wide changes during live campaigns, with no improvements promised. This isn’t a small risk for those investing heavily in Google Ads.
Final Thoughts
Handing over the keys might expedite solutions, but the responsibility for campaign outcomes squarely rests with the advertiser. This is an essential consideration for any brand relying on Google Ads for their marketing efforts.