Stellantis Partners with Amperity to Unify Automotive Customer Data
Automotive giant Stellantis has announced a strategic partnership with Amperity, an enterprise-grade customer data platform (CDP), to overhaul its approach to customer data management. The initiative aims to consolidate fragmented data sources across the automaker’s extensive brand portfolio, enabling a more cohesive and personalized experience for vehicle owners throughout their entire lifecycle.
Bridging the Automotive Data Divide
For global automotive manufacturers, maintaining a unified view of the customer is notoriously difficult. Data often resides in isolated silos, spanning dealership interactions, digital touchpoints, individual vehicle ownership records, and household-level preferences. Stellantis intends to use Amperity’s platform to break down these barriers, creating a comprehensive “Customer 360” profile that remains accurate even as a customer’s needs evolve over years of ownership.
The selection follows a rigorous evaluation process in which Stellantis tested the platform against its specific, high-scale business requirements. During a proof-of-concept phase, the CDP demonstrated its capability to ingest millions of records and generate a unified customer view in under three days. This speed and efficiency were key factors in the decision, as the automaker sought a solution capable of handling the complex, real-time data signals inherent in the modern automotive sector.
Driving Personalized Engagement
With a unified data foundation in place, Stellantis plans to empower its business teams to execute more sophisticated marketing and service strategies. By leveraging trusted customer context, the company aims to improve cross-brand engagement, refine after-sales support, and enhance loyalty programs. The platform’s open, composable architecture will allow the manufacturer to integrate with its existing technology ecosystem, ensuring that current investments are maximized while accelerating the time to value for new customer-facing initiatives.
Kabir Shahani, founder and co-CEO of Amperity, noted that the ability to recognize customers across various interactions—from digital browsing to dealership visits—is critical for modern automotive brands. By converting fragmented signals into real-time insights, the partnership is designed to equip both human teams and AI agents with the information necessary to make data-driven decisions. This, in turn, allows the manufacturer to respond to customer needs in the specific moments that matter most, whether through personalized messaging or targeted campaign measurement.
As Stellantis continues its digital transformation, this collaboration represents a shift toward more intelligent, context-aware customer interactions. By prioritizing a governed, unified data foundation, the company is positioning itself to better navigate the complexities of the automotive consumer journey, ultimately fostering stronger relationships with its diverse customer base.
