Author: MarketingProfs Daily

The Essential Role of Call Tracking as an Inbound Marketing Tactic

Four Steps for Successfully Implementing Marketing Attribution

Localizing Your Website Can Help You Win Customers [Infographic]

The Average Age and Tenure of C-Suite Executives

Travel as an Indicator of Demographics and Lifestyle [Infographic]

Increasing Awareness (and Research Money) to Decrease Cancer: Ben Kaplan on Marketing Smarts [Podcast]

How to Raise Your KPIQ: Key Performance Indicators and Your Marketing IQ

Neurometric Study: The Effectiveness of Embedded vs. Interstitial Mobile Ads [Infographic]

Your Brain on Video: Use Emotions to Tell Your Brand Story [Infographic]

Three Steps for Crafting More-Personalized and Better-Performing Content