Brand Management

Solve the Mystery of Why People Buy: ‘Brand Seduction’ Author Daryl Weber on Marketing Smarts [Podcast]

6 years ago 223 Likes 57K

Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE on Marketing Smarts [Podcast]

7 years ago 79 Likes 840

Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]

7 years ago 70 Likes 784

True Influence Isn’t About Follower Counts: Adobe’s Joe Martin and Mark Boothe on Marketing Smarts [Podcast]

8 years ago 58 Likes 586

Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]

8 years ago 50 Likes 521