Brand Management

Solve the Mystery of Why People Buy: ‘Brand Seduction’ Author Daryl Weber on Marketing Smarts [Podcast]

7 years ago 232 Likes 57K

Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE on Marketing Smarts [Podcast]

8 years ago 88 Likes 947

Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]

8 years ago 78 Likes 885

True Influence Isn’t About Follower Counts: Adobe’s Joe Martin and Mark Boothe on Marketing Smarts [Podcast]

9 years ago 68 Likes 681

Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]

9 years ago 56 Likes 609