Brand Management

Solve the Mystery of Why People Buy: ‘Brand Seduction’ Author Daryl Weber on Marketing Smarts [Podcast]

6 years ago 221 Likes 57K

Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE on Marketing Smarts [Podcast]

7 years ago 79 Likes 827

Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]

7 years ago 69 Likes 768

True Influence Isn’t About Follower Counts: Adobe’s Joe Martin and Mark Boothe on Marketing Smarts [Podcast]

8 years ago 57 Likes 576

Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]

8 years ago 50 Likes 512