Key Takeaways
- Google Merchant Center is experiencing a feeds disruption that started on February 4, 2026.
- This issue could significantly impact product listings and Shopping ad performance.
- Retail advertisers should closely monitor the Merchant Center Status Dashboard for updates.
What’s Happening with Merchant Center Feeds?
On February 4, 2026, a feeds disruption was flagged on Google’s Merchant Center status dashboard. This ongoing issue could wreak havoc on your product listings and Shopping ad performance. If you’re relying heavily on feeds for your e-commerce campaigns, this could be a major thorn in your side.
Why Does This Matter?
The significance really can’t be overstated. Feeds are the lifeline for product listings, serving both Shopping ads and free listings. When they hiccup, expect issues with product approvals, update delays, and overall visibility on campaigns linked to retail inventory.
What Should You Do?
Google hasn’t laid cards on the table about the full scope or the root cause. While they work on fixing it, you should keep a vigilant eye on any processing delays or disapprovals in your feeds. Keeping tabs on the Merchant Center Status Dashboard is your best bet.
The Immediate Impact
If you’re noticing your e-commerce performance hanging in limbo, this disruption is likely the culprit. Your campaigns’ diagnostics and delivery should be under the microscope until more specific details come out.
Stay Ahead of the Curve
While the disruption runs its course, consider this your cue to strategize and prepare. Have contingency plans in place for your digital marketing efforts, and ensure you’re equipped to pivot should timeline estimates shift unexpectedly. No time to slack off—those product listings won’t wait.