Meta Pushes GA4 Integration, Boasts 22% Conversion Boost via @sejournal, @MattGSouthern

Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations.

• Meta encourages GA4 integration for better ad performance.
• Integration process involves using UTM parameters and trackable links.
• GA4 integration offers insights but has limitations in user tracking.