Creator campaigns combine platform fit, brand activity and paid support
Creator marketing performance varies by platform, post format and the level of investment behind a campaign, according to a 2026...
Day: November 4, 2026
Salesforce to Buy Cresta, Adding AI Voice Agents to Its Customer Support Push
Salesforce is buying Cresta, an AI customer support company, in a move intended to bring AI voice agents into customer...
Digital Culture Group Adds Creative Forecasting to Audience Resonance Index
Digital Culture Group is positioning its Audience Resonance Index as a way for marketers to assess creative before it reaches...
Insights Curry Launches Connected AI Tools for Research and Consumer Feedback
Insights Curry has launched an AI product ecosystem designed to help organizations use existing consumer research, collect new feedback and...
Airship Adds On-Device AI and Warehouse Integrations for Mobile Personalization
Airship has introduced new capabilities designed to combine customer profile data with live in-app context to personalize mobile experiences as...
LinkedIn adds post-level metrics to creator analytics
LinkedIn is expanding the performance information available to creators, adding a consolidated view of post metrics and new details about...
OpenAI Says ChatGPT Search Volume Is Roughly One-Fifth of Google’s
ChatGPT consumer product lead Adam Fry says ChatGPT handles roughly one-fifth as many search-like queries as Google. The comparison offers...
UTM parameters help marketers trace email traffic to campaigns
Marketers can use UTM parameters to distinguish website visits generated by email newsletters and campaigns from traffic arriving through other...
Creator-Led Long-Form Series Can Cost Brands Up to $5 Million
Funding a creator-led long-form video series can cost a brand from $150,000 to $5 million, according to Cyndi Steele, a...
Publicis Completes $2.2 Billion LiveRamp Acquisition as Some Clients Plan Exit
Publicis Groupe has completed its $2.2 billion acquisition of data-collaboration platform LiveRamp, but the deal is already prompting concern among...