Urban Decay tests entertainment-led microdrama with ReelShort series
L’Oréal is taking another step into branded microdramas, using a six-part Urban Decay series on ReelShort to explore a format...
Day: November 6, 2026
Google Search Queries Accelerate as AI Mode Monetization Trails
Alphabet reported its fastest growth in Google search queries in five years in the third quarter, while revenue from Search...
DoorDash’s Instacart Deal Puts Commerce Media at the Center
DoorDash’s acquisition of Instacart for $17 billion brings together two delivery platforms, but the deal’s advertising businesses may be central...
Wendy’s launches role-playing game with rewards redeemable in its app
Wendy’s has launched “WendyQuest: Legend of the Four Corner Stones,” a free adventure role-playing game that connects gameplay with food...
Turning AI Drafting Speed Into Marketing ROI Requires Workflow Changes
AI can help produce marketing drafts more quickly, but faster drafting alone does not make a campaign launch sooner or...
Sprout Social summit urges brands to turn social signals into business action
Social listening can influence decisions well beyond a marketing team, but only when organizations have a way to turn audience...
Land O’Lakes Reports 245% Lift in Page Views With Website Personalization
Land O’Lakes says its personalized website experiences drove a 245% increase in page views per visit across its sites, compared...
Instagram pairs long-form video exposure with one-off creator payments
Instagram is combining prominent placement for long-form videos with reported one-off payments to encourage creators to publish on Features, its...
Facebook brings Creator Fast Track to Brazil with lower payments
Meta is extending Facebook’s Creator Fast Track program to Brazil, offering guaranteed payments to established creators who begin publishing original...
AI Raises New Questions About Centralizing Marketing Resources
Marketing organizations have long faced a structural trade-off: shared resources can create consistency and economies of scale, while local teams...