Shoppers Still Buy Online, but Promotions Face Greater Scrutiny
Economic pressure has not stopped U.S. consumers from shopping online, but it is changing how they decide what to buy....
Day: November 8, 2026
Study finds paid ChatGPT visits trail Google Search in ecommerce returns
Paid visits from ChatGPT generated less revenue and converted at lower rates than paid Google Search visits in a working...
AI referrals remain small, while visibility metrics face a validation test
Four datasets published between 2025 and 2026 point to a measurement gap in AI visibility: referrals from AI assistants remain...
AI, transparency and talent reshape media agency priorities
Artificial intelligence is moving into media agencies’ planning, buying, measurement and creative work, but its adoption is raising questions about...
Creator programs need to connect campaign tracking to net revenue
Creator campaign reports often lead with views, reach and engagement. For brands seeking sales, however, those measures do not answer...
Lickly links audience research with creator campaign operations
Lickly is positioning audience research as the starting point for influencer campaigns, connecting audience segmentation to creator recommendations and campaign...
Forrester Urges Retailers to Prioritize Retention and Content in 2027
Retail marketers should prepare for constrained budgets, cautious shoppers and fewer promotional levers in 2027, according to Forrester Research. The...
U.S. Bank Uses Synthetic Personas to Accelerate Marketing Research
U.S. Bank is using AI-generated synthetic personas to help its marketing teams reach some audience and positioning insights more quickly,...
Instagram’s 90-minute video push leaves creators weighing reach against revenue
Instagram’s move to allow videos as long as 90 minutes is drawing interest from creators and talent representatives, but the...
Swivel targets CTV ad operations with a network of specialized agents
Swivel is developing agentic tools to automate tasks across connected-TV advertising, with an initial focus on publisher operations and a...