How MMM and post-purchase surveys can reveal less-trackable channels
Marketing teams face a measurement gap when customers discover a brand through private messages, recommendations, podcasts or offline experiences. Those...
Day: November 10, 2026
SiriusXM Names Tubi CEO Anjali Sud as Its Next Chief Executive
SiriusXM has appointed Tubi chief executive Anjali Sud to lead the audio company, with her appointment effective Jan. 1. Sud...
Performance data is reshaping creator pricing and deal negotiations
Brands are increasingly asking creators and their representatives to support rate requests with evidence of performance, shifting negotiations beyond follower...
Salesforce AI Research introduces GIFT-Eval-CTX forecasting benchmark
Salesforce AI Research has introduced GIFT-Eval-CTX, an open-source benchmark designed to measure how effectively large language models (LLMs) and agentic...
Ogilvy launches Echo to scale AI-generated talent advertising with consent controls
Ogilvy has launched Echo, an artificial intelligence platform designed to help advertisers create more campaign assets from a single production...
YouTube’s New View Counts Put Greater Weight on Engagement and Discovery
YouTube view counts may rise without a corresponding increase in audience attention or business results. A change to how the...
Marketers urged to build topic-led content for fragmented discovery
As buyers move between AI-generated answers, private peer communities and brand websites, marketers can no longer rely on direct clicks...
Rocket Lawyer Reframes Its Message Around the Full Legal Matter
Rocket Lawyer is broadening how it describes its role in customers’ legal needs, moving beyond a longstanding association with creating...
Oh Norman! Builds Its Pet-Care Brand Beyond Kaley Cuoco’s Celebrity Reach
Oh Norman!, the pet wellness company co-founded by actor Kaley Cuoco and entrepreneur Katie Hunt, is using its founder’s social...
Graphite Drops AI-to-Search Comparison as Google App Data Complicates Counts
Graphite’s latest report estimates that six AI assistants generated 76 billion monthly sessions worldwide in September 2026, a 37% increase...