Points4Purpose Expands U.S. Payments and Loyalty Capabilities
Points4Purpose is expanding its U.S. presence with payment integrations, a point-of-sale marketing product and a larger local team. The customer...
Day: November 12, 2026
Alchemer launches AI tool to analyze customer conversations
Alchemer has introduced Alchemer Voice, an AI-powered conversational insights solution that analyzes customer conversations to help organizations identify themes, issues...
AI shopping agents shift ecommerce marketing toward post-purchase relationships
As AI tools move from helping shoppers discover products to completing purchases, ecommerce marketers may have fewer chances to influence...
How Double Coverage turned short-form clips into a core podcast strategy
Sports betting creator Zach “Mystic Zach” Hirsch has built short-form video into more than a promotional tool for his podcast....
Netflix uses 35mm film to promote discovery in international campaign
Netflix has launched “Find the Thing You Never Knew You Needed,” a campaign positioning its streaming service as a place...
Composable martech gains ground as marketers weigh flexibility against governance
Composable marketing technology is attracting interest as organizations look for ways to add capabilities, incorporate AI and modernize technology stacks...
Schibsted Adds AI Optimization to Direct-Sold Ads to Compete With Meta
Schibsted Media Group is adding publisher-specific ad optimization to its direct sales pitch, seeking to win or defend advertiser budgets...
Oasis Dates Launches Consumer Brand With Retail-Linked Campaign
Oasis Dates is moving from growing and packing dates to building a consumer brand, backed by a multimillion-dollar campaign, new...
Brands are commissioning creator-led series, not just sponsored posts
Brands are increasingly paying creators to develop short-form shows, using recurring characters and storylines to give campaigns a life beyond...
How SEO Teams Can Report Performance When Analytics Data Is Incomplete
A sharp decline in reported organic sessions does not necessarily mean search performance has fallen. Consent restrictions can reduce what...