Before funding a loyalty program, test whether it can change buying behavior
Loyalty programs can appear active while failing to generate purchases that would not have happened anyway. The central question for...
Day: November 13, 2026
Sprout Social Adds Context-Based Sentiment Analysis to NewsWhip
Sprout Social has introduced AI Sentiment Analysis in NewsWhip, a feature designed to help communications and public relations teams assess...
Meta adds speed curves and audio balancing to Edits
Meta has added speed curves, automatic audio balancing and text-animation controls to Edits, its video-editing app for creators. The update...
Guinness is taking a measured approach to creator marketing
Guinness is resisting the push to recruit creators at scale, instead favoring selective partnerships and community participation that fit the...
Pinterest expands holiday shopping tools with comparisons and wishlists
Pinterest is adding several shopping features for the holiday season, including gift inspiration inside Pinterest Assistant, product comparisons, wishlists and...
Adobe expands AI partnerships and agent workflows across marketing stack
Adobe is extending generative AI across creative production and enterprise marketing, combining models from Google, custom models developed with Disney,...
ORLY Builds Creator Partnerships Into Products and Brand Experiences
ORLY’s creator strategy goes beyond sending products to influencers for promotion. The nail-care company has involved creators in product development,...
Visits to the Top Million Websites Were 12.2% Below Their 2022 Peak
Worldwide visits to the top one million websites reached 1.970 trillion in the third quarter of 2026, 12.2% below their...
CTV Sellers Face a Trust Gap Despite Growing Measurement Options
Connected TV sellers are pitching measurable business outcomes, but advertisers remain wary of whether the results can be trusted. That...
IAB introduces framework to classify AI’s role in conversions
The Interactive Advertising Bureau (IAB) has introduced the AI-Era Attribution Blueprint, a framework intended to help advertisers, agencies, publishers and...