SiriusXM Names Tubi CEO Anjali Sud as Its Next Chief Executive
SiriusXM has appointed Tubi chief executive Anjali Sud to lead the audio company, with her appointment effective Jan. 1. Sud will succeed Jennifer Witz, who is leaving the CEO role after 25 years at SiriusXM. She has served as an independent director on the company’s board since March 2025 and will remain a board member.
The leadership change brings an executive with experience in both advertising-supported and subscription businesses to a company that operates across paid audio, advertising and podcasts. SiriusXM said it is returning to revenue growth and generating near-record free cash flow under Witz, while highlighting subscriber experience and customer retention as priorities during her tenure.
Leadership experience across business models
Before joining SiriusXM, Sud led Tubi, the free, ad-supported streaming service owned by Fox. Under her leadership, Tubi expanded to more than 110 million monthly active users. Sud previously served as CEO of Vimeo and held ecommerce, finance and media roles at Amazon and Time Warner.
SiriusXM board chairman Greg Maffei pointed to Sud’s record building consumer entertainment platforms and scaling audiences. He also cited her experience leading businesses supported by both advertising and subscriptions. Sud said she sees premium audio as increasingly important to entertainment and said SiriusXM can evolve to play a leading role in that future.
Her appointment gives SiriusXM a chief executive whose background spans audience growth and multiple revenue approaches. The company’s combination of subscriptions and advertising makes those areas relevant to its business, although the announcement did not outline specific changes Sud plans to make to its products, pricing or customer programs.
Witz’s tenure and SiriusXM’s customer priorities
Witz has been SiriusXM’s CEO for the past six years. Maffei credited her with expanding the company’s in-car presence, building a leading podcast network, strengthening premium content-led subscription businesses and achieving record-low customer churn. He also said the company is producing its best core financial metrics in years, alongside its return to revenue growth and near-record free cash flow.
In her statement, Witz said she was proud of efforts to strengthen the subscriber experience, expand the advertising business and unlock value across the broader portfolio. Those priorities link the company’s customer relationships with its commercial model: subscribers are central to its paid audio offering, while advertising supports other parts of its business.
The company did not announce a new retention target or describe a change to its subscriber strategy as part of Sud’s appointment. The information provided about Witz’s results establishes the operating context for the handover, rather than setting out a new plan for reducing churn or growing subscriptions.
Tubi prepares for a separate leadership transition
Sud will help manage a transition at Tubi through year end. Mike Bidgoli will assume day-to-day leadership as Tubi’s president. The change comes amid a broader Fox restructuring following its acquisition of Roku, which the announcement said had closed the prior week.
Under the restructuring described in a memo from Fox Digital Platforms co-chairs Paul Cheesbrough and Anthony Wood, Tubi and Frndly TV will join Fox One under Pete Distad, CEO of Fox’s direct-to-consumer business. Bidgoli will report to Distad. The memo described Bidgoli as an early Tubi investor who has led its product and engineering teams, and said Tubi’s leadership team will report to him.
The two transitions put Sud’s move to SiriusXM alongside a change in Tubi’s reporting structure. SiriusXM’s announcement centers on leadership continuity after Witz’s tenure and on Sud’s experience across advertising and subscriptions; Fox’s reorganization sets out who will oversee Tubi after her departure.
