Pinterest expands holiday shopping tools with comparisons and wishlists
Pinterest is adding several shopping features for the holiday season, including gift inspiration inside Pinterest Assistant, product comparisons, wishlists and personalized deal collections. The updates give shoppers more ways to move from seasonal discovery to evaluating and tracking products on the platform.
The changes arrive as Pinterest highlights its role in product discovery during a key retail period. For marketers and retailers, the features create additional paths for products to appear alongside gift ideas, shopping research and deal-focused browsing. The company has not provided results showing how the new tools are affecting purchases.
Seasonal inspiration meets shoppable Pins
Pinterest Assistant now includes holiday activations with full-screen overviews of seasonal ideas based on trends. The experience includes gift inspiration and seasonal decorating concepts. Products highlighted in these overviews link to shoppable Pins, connecting discovery content to product listings.
The assistant’s seasonal guides are intended to support common holiday planning activities within Pinterest. Their placement in a conversational shopping tool may also give product Pins another route to visibility, though the company has not disclosed how items are selected or how placement is allocated among merchants.
Compare products and save shopping ideas
A new Compare feature presents product options in response to users’ queries. The options appear in a carousel-like format and include reviews, prices and availability information, giving shoppers details to consider in one place.
Compare is available through Pinterest Assistant and boards on mobile. On desktop in the United States, users can access it through the Close-up button. Pinterest’s description positions the tool as a way to evaluate alternatives, rather than simply collect product inspiration.
Pinterest is also testing Wishlists, which let shoppers save product Pins they would like to receive or keep track of potential gifts. The company says users can share a wishlist with family or use it to organize gifts for people on their list. Wishlists are currently in a limited iOS test in the United States and Canada. Pinterest says the feature can send notifications when a saved item’s price drops or it is restocked.
Deal collections and search trends
The platform is rolling out Deal Boards, personalized lists of trending offers based on a user’s past engagement history. Pinterest also plans to feature curated deals from creators during the holiday season. The company has not specified the full rollout timetable or availability for Deal Boards.
Pinterest also reported rising searches across a mix of gift, hosting and seasonal style topics. Its year-over-year figures include:
- Searches for useful DIY gifts increased 1,370%.
- Searches for Christmas appetizer inspiration rose 1,100%.
- Searches for Christmas coquette nails increased 969%.
- Searches for gift card presentation ideas rose 620%.
- Searches for Mahjong increased 252%.
- Searches for “luxury Christmas wrapping paper” increased 246%.
The figures reflect increased in-app search activity, not sales or purchase conversions. They nevertheless indicate the range of seasonal interests Pinterest is surfacing, from practical gift-making to entertaining and beauty.
Together, the updates extend Pinterest’s holiday shopping experience across inspiration, product comparison, saved selections and deals. The features may give brands more contexts in which shoppers encounter products, while wishlists and price or stock alerts offer users tools for returning to items they have considered. The limited test status of Wishlists and the platform’s unspecified Deal Boards rollout mean availability will vary as the season progresses.
