24 Seven Consolidates Agency Pitch Strategy to Leverage Diverse Talent Stack
Ten months after acquiring three distinct creative and performance firms, talent staffing powerhouse 24 Seven has unveiled a centralized new business strategy designed to streamline how clients access its expanded agency ecosystem. By grouping SketchDeck, Markacy, and Futureman under a single, unified intake process, the firm is effectively positioning its portfolio as a flexible, multi-disciplinary “Avengers-style” collective.
Since their acquisition in November 2025, the three agencies have maintained their operational independence, preserving their specialized capabilities while tapping into a centralized business development team. This group, bolstered by 24 Seven’s existing network of 80 to 100 new business professionals, now serves as the front line for prospective clients. This leadership layer—comprised of agency founders Chris Finneral (SketchDeck), Tucker Matheson (Markacy), and Jamey Barry (Futureman)—evaluates incoming client briefs to determine the optimal configuration of resources from across the group.
For the agency founders, the goal is to provide comprehensive marketing solutions without sacrificing the agility of specialized boutique firms. By consolidating the intake process, the collective avoids internal competition while identifying cross-pollination opportunities. For instance, a financial services client recently utilized Markacy for core media services while integrating SketchDeck for creative design and tapping into Futureman for AI-driven content initiatives. This integrated approach has allowed the collective to pivot from mid-market project work to bidding on major RFPs valued at $10 million and beyond.
“We’ve basically joined up our frontline client services strategy intake team, such that every new opportunity goes to one team,” explained SketchDeck’s Chris Finneral. This strategy ensures that clients receive a curated response to their specific business challenges rather than a standard sales pitch from a single agency silo.
Beyond direct project work, the group is leveraging 24 Seven’s infrastructure to assist clients with in-housing needs. By embedding themselves into “Sage,” 24 Seven’s dedicated consulting unit, the agency leaders are providing project management oversight and governance for large-scale clients, such as a recent engagement with a Fortune 50 technology brand. This model helps clients stabilize their internal marketing operations while creating a pipeline for 24 Seven’s ongoing staffing services.
From a resource management perspective, the integration offers significant efficiency. According to Jamey Barry, the agencies have been able to scale their output significantly without adding to their full-time headcount, relying instead on a robust, growing bench of contractors and specialists. Clients are also taking notice of the strategic shift. Christian Brunone, who manages DTC and brand strategy for golf brands including the Greg Norman Collection, noted that the collective has helped steer his team toward new channels, such as Connected TV (CTV), by identifying and partnering with the right specialized providers.
As the industry trends toward massive, consolidated holding companies, 24 Seven’s approach offers a distinctive alternative: a centralized business development engine supporting distinct, specialized agencies. This model allows the firms to scale their pitch efforts while maintaining the niche expertise that originally defined them, proving that the future of agency growth may lie in collaborative versatility rather than total integration.
Source: Adweek
